September 26, 2024 — Snowflake Data Clean Rooms Release Notes¶

Branded clean room tiles¶

Providers can now brand their clean rooms with a logo and company name by configuring the profile of their clean room environment. After the profile is updated, collaborators see the provider’s logo and name on clean room tiles on the Joined and Invited tabs.

For more information, see Brand your clean rooms.

Consumer direct activation¶

Consumers can now push results from an analysis directly to their Snowflake account, allowing them to access row-level data after running templates for overlap and data enrichment use cases. A provider can configure their clean room environment to prevent this consumer direct activation.

For more information, see Consumer activation in the web app.

Activation Hub column policies¶

Users can now specify which columns should be used as ID columns for their activation, which might be different from the join columns used while running an analysis.

Schedule analyses as a consumer¶

Consumers can configure an analysis to run on an hourly, daily, weekly, or monthly schedule, which lets them keep their data up-to-date without manually rerunning an analysis. Scheduled analyses run as a background process. The ability to schedule an analysis is available for the Audience Overlap & Segmentation template, SQL Query template, and custom templates created with the developer APIs.

For more information, see Scheduling a repeating analysis in the web app.

Clean room data stats¶

Users can view data stats for their own tables within the clean room. These stats provide distinct counts for their join policy columns across the top five values for all other columns. In cases where non-join columns have more than 20 distinct values, no distinct counts are shown.

For more information, see View details about a clean room.

LiveRamp activation¶

Consumers can now activate their respective RampID back to their LiveRamp account using Snowflake shares or SFTP upload. Users can then leverage their LiveRamp Connect account to push these segments downstream to additional destinations supported by LiveRamp.

For more information, see one of the following:

• If you are an administrator who needs to configure the LiveRamp connector, see LiveRamp connector.

• If you are a clean room user who wants to activate data to LiveRamp, see Activation with LiveRamp.

The Trade Desk CRM activation¶

Users can now activate first-party PII information back to their The Trade Desk account. This allows users to integrate their CRM data to create data segments for audience targeting and conversion measurement on The Trade Desk.

For more information, see one of the following:

• If you are an administrator who needs to configure the The Trade Desk connector, see The Trade Desk - CRM connector.

• If you are a clean room user who wants to activate data to The Trade Desk, see Activation with The Trade Desk - CRM.

Managed account credit limit and monitoring¶

Collaborators who are using a clean room managed account can now set a monthly limit on how many Snowflake credits can be consumed by clean room activity. Users cannot use the web app to access the clean room environment when credit consumption is within 10 credits of the limit. Administrators can also monitor how many credits have been consumed for the month.

Snowflake does not start tracking credit consumption until a user logs into this release of the web app.

For more information, see Monitor and manage the cost of your managed account.

Audience Overlap, SQL Query and Custom template update¶

When a user runs an analysis using an Audience Overlap, SQL Query, or custom template, they are prompted to save the analysis and given the option to schedule future runs of the analysis. Users can continue to use the application because the analysis runs in the background.