Sentiment extraction¶

Note

AI_SENTIMENT is the updated version of ENTITY_SENTIMENT (SNOWFLAKE.CORTEX). For the latest functionality, use AI_SENTIMENT.

The AI_SENTIMENT function provides state-of-the-art quality sentiment classification across diverse markets and languages. With AI_SENTIMENT, you can get both overall and granular, aspect based sentiment analysis for use cases like the following:

Social media monitoring
Detailed product analysis
Comprehensive brand perception studies
Advanced market intelligence
Employee engagement analysis
Customer experience journey mapping
Content performance analysis
Customer support optimization

Sentiment extraction quality¶

AI_SENTIMENT uses a custom Snowflake large language model that delivers industry-leading overall sentiment and aspect-based sentiment accuracy. The following table provides information on how AI_SENTIMENT performs on Overall Sentiment and Aspect Based Sentiment (ABSA-mix) benchmarks compared to popular models. The languages evaluated in the multilingual benchmark are English, Spanish, French, German, Hindi, Italian, and Portuguese.

Note

Some of the models benchmarked are not available in Snowflake Cortex.

Model	Aspect based sentiment accuracy (`ABSA-mix`)	Aspect based sentiment accuracy (`ABSA-multilingual`)	Overall sentiment accuracy	Overall sentiment accuracy (multilingual)
Cortex AI `AI_SENTIMENT`	0.92	0.81	0.83	0.83
`claude-4-sonnet`	0.84	0.79	0.75	0.82
`mistral-large2`	0.83	0.80	0.77	0.78
`openai-gpt-4.1`	0.83	0.73	0.80	0.78
`llama4-scout`	0.82	0.79	0.71	0.76
`llama3.3-70b`	0.82	0.79	0.71	0.76
AWS `DetectSentiment`			0.62	0.64

Calling the AI_SENTIMENT function¶

By default, Cortex AI_SENTIMENT returns overall sentiment scores for the overall content. However, AI_SENTIMENT can also capture a spectrum of customer opinions beyond overall positive, negative, and neutral buckets. For this optional aspect-based sentiment analysis, specify the content (such as a customer comment or a review) and the aspects (also called entities or categories) for which you want to analyze sentiment. AI_SENTIMENT returns sentiment for each entity as well as an overall sentiment. To obtain only the overall sentiment, specify the content without aspects.

English examples¶

The following example uses AI_SENTIMENT to get the sentiment classification of a product review.

SELECT AI_SENTIMENT('I went to the store, bought the leggings and exact same as shorts...
  they are expensive but i heard such great things. After wearing them twice i noticed a string popping out already.
  And aince i believed that they were this amazing luxury brand i didnt keep the receipt 😭 ');

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Return value:

{
  "categories": [
    {
      "name": "overall",
      "sentiment": "mixed"
    }
  ]
}

The following example uses AI_SENTIMENT to get the sentiment classification for specific aspects of a restaurant review.

SELECT AI_SENTIMENT('A tourist\'s delight, in low urban light,
  Recommended gem, a pizza night sight. Swift arrival, a pleasure so right,
  Yet, pockets felt lighter, a slight pricey bite. 💰🍕🚀',
  ['Cost', 'Quality' ,'Wait Time']);

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Return value:

{
  "categories": [
    {
      "name": "overall",
      "sentiment": "mixed"
    },
    {
      "name": "Cost",
      "sentiment": "negative"
    },
    {
      "name": "Quality",
      "sentiment": "positive"
    },
    {
      "name": "Wait Time",
      "sentiment": "positive"
    }
  ]
}

If some aspects that you specify do not apply to the text you provide, AI_SENTIMENT returns “unknown” for those aspects, as shown for Professionalism and Brand in the following example.

SELECT AI_SENTIMENT('A tourist\'s delight, in low urban light,
  Recommended gem, a pizza night sight. Swift arrival, a pleasure so right,
  Yet, pockets felt lighter, a slight pricey bite. 💰🍕🚀',
  ['Cost', 'Professionalism' ,'Brand']);

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Return value:

{
  "categories": [
    {
      "name": "overall",
      "sentiment": "mixed"
    },
    {
      "name": "Brand",
      "sentiment": "unknown"
    },
    {
      "name": "Cost",
      "sentiment": "negative"
    },
    {
      "name": "Professionalism",
      "sentiment": "unknown"
    }
  ]
}

Multilingual examples¶

As shown in the following two similar examples, AI_SENTIMENT can analyze sentiment in multiple languages, so you don’t need to translate the text and risk losing an essential part of its meaning. You do not need to specify the language of the text. Aspects can be specified in the language of the text, as shown in the following example, or in English, as shown in the second example.

Note

AI_SENTIMENT supports English, French, German, Hindi, Italian, and Portuguese.

Example with both text and labels in Spanish:

SELECT AI_SENTIMENT ('Pedí dos pares del mismo modelo en diferentes colores.
    Uno tenía defectos en la costura y el cuero se veía de menor calidad.
    Por 350€ el par, esto es inaceptable. El servicio al cliente tardó una
    semana en responder y la solución no fue satisfactoria. Es una pena porque
    cuando están bien hechos, son zapatos hermosos. Pero la inconsistencia en la
    calidad es preocupante.', ['Calidad', 'Calidad de Servicio,' 'Precio', 'Tiempo de Espera']);

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Return value:

{
  "categories": [
    {
      "name": "overall",
      "sentiment": "negative"
    },
    {
      "name": "Calidad",
      "sentiment": "negative"
    },
    {
      "name": "Calidad de Servicio",
      "sentiment": "negative"
    },
    {
      "name": "Precio",
      "sentiment": "negative"
    },
    {
      "name": "Tiempo de Espera",
      "sentiment": "negative"
    }
  ]
}

Example with text in German and labels in English:

SELECT AI_SENTIMENT ('Die Schuhe selbst sind wirklich schön und gut verarbeitet.
    Das Leder ist weich und die Passform stimmt. Allerdings gab es erhebliche
    Verzögerungen bei der Lieferung - statt der versprochenen 5 Tage hat es 3
    Wochen gedauert. Der Kundenservice war freundlich, aber nicht sehr hilfreich.
    Für 320€ erwarte ich besseren Service. Die Schuhe sind in Ordnung, aber das
    Gesamterlebnis war mittelmäßig', ['Quality', 'Price', 'Service', 'WaitTime']);

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Return value:

{
  "categories": [
    {
      "name": "overall",
      "sentiment": "mixed"
    },
    {
      "name": "Price",
      "sentiment": "neutral"
    },
    {
      "name": "Quality",
      "sentiment": "positive"
    },
    {
      "name": "Service",
      "sentiment": "neutral"
    },
    {
      "name": "WaitTime",
      "sentiment": "negative"
    }
  ]
}

Model restrictions¶

All large language models (LLMs) available in Snowflake Cortex AI have limitations on the total number of input and output tokens, which is referred to as the model’s context window.

The context window for AI_SENTIMENT is set such that the model can sustain a high level of accuracy. AI_SENTIMENT was trained and optimized for text inputs of 2,048 tokens (roughly 1,600 words). You can specify a maximum of ten aspects, each no longer than thirty characters.

Function	Context window (tokens)	Maximum number of entity labels
AI_SENTIMENT	2,048	10