Inventory forecasting

About the template

The inventory forecasting template helps publishers and advertisers forecast ad inventory availability within a secure data clean room. By analyzing advertiser demand against a publisher’s available ad supply and audience data, it allows for accurate prediction of future ad impression opportunities. This helps publishers optimize ad allocation to prevent unsold inventory and maximize revenue, while enabling advertisers to better plan campaigns by understanding available reach across key demographics and regions.

The template analyzes consumer demand patterns against provider supply capacity to forecast inventory requirements by region and demographics. This template is designed as a provider-run template.

Key use cases

  • Ad impression forecasting: Forecast the number of available ad impressions for specific audience segments to improve campaign planning.

  • Audience targeting: Identify and forecast the size of targetable audience segments to optimize ad spend and campaign reach.

  • Campaign pacing and delivery: Ensure on-time and in-full campaign delivery by accurately forecasting ad inventory and preventing underspending.

  • Yield management: Maximize revenue by forecasting high-demand ad inventory and adjusting pricing strategies accordingly.

  • Retail demand planning (cross-industry example): A CPG brand forecasts consumer demand for a product in a specific region, helping a retail partner optimize stock levels to prevent running out of stock and improve sales.

Get the workbook and template

Download the workbooks and install them in two separate Snowflake accounts in the same organization and the same cloud hosting environment. These workbooks show how to create and run a clean room with an inventory forecasting template that you can use and modify. The template includes a UI form so you can run the clean room either in code or in the clean rooms UI. The example enables the consumer to run the analysis, and optionally to activate the results to the provider’s account.

To try out the templates, run the sample data generator first in both your provider and consumer accounts, to generate sample data to use with the clean room.

Language: English