Schema:: DATA_SHARING_USAGE

LISTING_TELEMETRY_DAILY view¶

The LISTING_TELEMETRY_DAILY view in the DATA_SHARING_USAGE schema displays daily telemetry data by data exchange and region. The view returns a row for each data exchange in your organization and each region where that data exchange is available.

Columns¶

Column Name	Data Type	Description
EXCHANGE_NAME	VARCHAR	Name of the data exchange the listing belongs to, such as the Snowflake Marketplace.
EVENT_DATE	DATE	Date of the event.
SNOWFLAKE_REGION	VARCHAR	Snowflake Region where the event occurred. If `NONE`, the event occurred for a user that is not signed in to a Snowflake account.
LISTING_NAME	VARCHAR	Identifier of the listing.
LISTING_DISPLAY_NAME	VARCHAR	Display name of the listing.
LISTING_GLOBAL_NAME	VARCHAR	Global name of the listing. Unique for each listing and is used to create the listing URL.
EVENT_TYPE	VARCHAR	Event that occurred for the listing. Use in combination with the ACTION column. This can be one of the following: GET: Consumer creates a database for a free, paid, or limited trial listing, or installs a Snowflake Native App, depending on the value of the ACTION column. REQUEST: Consumer requests a limited trial listing or a free listing in a region where the data is not yet available. LISTING CLICK: A user clicks the tile for a listing, such as from search or the Snowflake Marketplace page. LISTING VIEW: A user visits the listing detail page. UNINSTALL: Consumer uninstalls a Snowflake Native App or drops an imported database.
ACTION	VARCHAR	Action that was taken for the event. This can be one of the following: STARTED: The consumer selected Get or Request for a listing on the listing details page. COMPLETED: can be one of the following, depending on the EVENT_TYPE: For an EVENT_TYPE of GET, indicates that a consumer installed a Snowflake Native App or created a database from the data product. For paid and limited trial listings, this indicates that a consumer started a trial or purchased a data product. For an EVENT_TYPE of REQUEST, indicates that the provider received a listing request from the consumer. For an EVENT_TYPE of UNINSTALL, indicates that the consumer successfully uninstalled a Snowflake Native App or dropped an imported database. CLICK: For a LISTING CLICK event, indicates that a consumer clicked the tile for a listing, such as from search or the Snowflake Marketplace homepage. VIEW: For a LISTING VIEW event, records a listing view.
EVENT_COUNT	INTEGER	The total number of times this event action occurred on the event date.
CONSUMER_ACCOUNTS_DAILY	INTEGER	The count of distinct accounts that performed the given event action above.
CONSUMER_ACCOUNTS_28D	INTEGER	The count of distinct consumer accounts that performed the given event action in the past 28 days.
REGION_GROUP	VARCHAR	Region group where the account of the consumer is located. If `NONE`, the event occurred for a user that is not signed in to a Snowflake account.

Usage notes¶

Latency for the view may be up to 2 days.
The data is retained for 365 days (1 year).
The view contains data for all data products, whether your data product is a Snowflake Native App or a share.

Examples¶

To review the click-through rates for each listing, run the following:

SELECT
  listing_name,
  listing_display_name,
  event_date,
  SUM(IFF(event_type = 'LISTING CLICK', consumer_accounts_daily, 0)) AS listing_clicks,
  SUM(IFF(event_type IN ('GET', 'REQUEST') and action = 'STARTED', consumer_accounts_daily, 0)) AS get_request_started,
  SUM(IFF(event_type IN ('GET', 'REQUEST') and action = 'COMPLETED', consumer_accounts_daily, 0)) AS get_request_completed,
  get_request_completed / NULLIFZERO(listing_clicks) AS ctr
FROM snowflake.data_sharing_usage.LISTING_TELEMETRY_DAILY
GROUP BY 1,2,3
ORDER BY 1,2,3;

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To get a clearer sense of how many listing views are from immediate potential customers, you can use the REGION_GROUP field to split the total count of listing views per day by whether the view was performed by a user signed in to a Snowflake account or not:

SELECT
  listing_name,
  listing_display_name,
  event_date,
  COUNT_IF(event_type= 'listing_view' AND region_group='NONE') as unknown_user_view_count,
  COUNT_IF(event_type= 'listing_view' AND region_group!='NONE') as known_user_view_count
FROM snowflake.data_sharing_usage.LISTING_TELEMETRY_DAILY
GROUP BY 1,2,3
ORDER BY 1,2,3;

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